Very good taste, my first nic salt and I'm not into fruity flavors. My only "complaint' I suppose is that for my particular system and tolerance (trying to quit regular cigarettes and whilst doing so, save a lot of money) is that for 0.8ohm mesh coil in Smok Novo 3 (default coils that come with Novo 3 kit) is that 18mg was the closest vape experience I've had that simulated smoing a cigarette, but I think my tolerance is higher, I should have went for something in the 20mg range (nic salts are measured mg via % w/w or % v/v, can't remember which) so any newcomers, go look that up... Besides my own troubles with my unit and tolerance... Tasty.
The few other people I vaped around did say it smelled faintly sort of like premium syrup or and another said faintly of hickory, but the taste is very good, despite my small sample size of nic salts (this was my first).
All you need to know is I will probably buy this again, but in a slightly higher strength for my Smok Novo v3